Emporium Norwich Wins Theo Paphitis’ Small Business Sunday Award

We’re thrilled to share some wonderful news — Emporium Norwich has been chosen as a winner of Theo Paphitis’ Small Business Sunday (#SBS)!

This recognition is incredibly meaningful, not only for our small business journey but also as a celebration of what can be achieved with passion, dedication, and a lot of chocolate.

From a dream to an award-winning business

Emporium Norwich began as a dream during founder Marcela da Costa’s maternity leave, inspired by her love for chocolate, craftsmanship, and meaningful moments. What started as a small idea quickly grew into a beloved chocolate shop and coffee house in the heart of Norwich, known for creating sensory experiences that bring people together.

Today, Emporium Norwich proudly stands as:

• The UK’s only Great Taste Award-winning Brigadeiro — handcrafted Brazilian chocolate truffles made with Belgian chocolate and authentic flavour.

• Home of the Great Taste Award-winning gluten-free Brazilian Cheese Rolls (Pão de Queijo), baked fresh daily.

• Norfolk’s only Chocolate Self-Service station, where guests can explore and indulge at their own pace.

• Host of unique tasting experiences, including our signature Chocolate Experience — a guided, multisensory journey through flavours, textures, and aromas.

Recognition from the #SBS community

The Small Business Sunday (SBS) initiative was created by entrepreneur and TV personality Theo Paphitis to recognise and support small businesses across the UK.

Marcela was selected via X (formerly Twitter), marking a special milestone in the brand’s story and connecting Emporium Norwich to an inspiring community of passionate business owners.

“What began during my maternity leave as a dream has become a chocolate shop & coffee house in Norwich, home to award-winning products and experiences. This recognition means so much — thank you to Theo Paphitis and the SBS team for believing in small businesses like ours.”

A sweet achievement for Norwich

Being part of the #SBS Crew represents more than just an award — it symbolises community, resilience, and the power of creativity.

At Emporium Norwich, we believe every achievement should be shared — with our customers, friends, and local supporters who have made this journey possible.

We’re incredibly proud to represent Norwich and to keep bringing new flavours, experiences, and ideas to life — one chocolate at a time.